Buyer Inquiries and Leads
Platforms like Zillow, Realtor.com, Trulia, and Homes.com make money by selling buyer leads (also called inquiries) to real estate agents. These sites often sell the same ZIP code to multiple agents—sometimes 10–20 or more—so when a buyer submits a request, it gets routed to all of them instead of going straight to the home's listing agent. That's why a single online inquiry can trigger calls from several different agents.
Zillow calls its agent lead program Premier Agent, while Realtor.com uses Connections Plus.
With our flat fee MLS service, your property gets full exposure on the MLS and syndicates to these same major sites (Zillow, Realtor.com, etc.)—just like a traditional listing—but at a fraction of the cost. As a discount realtor option, we focus on getting your home maximum visibility without the high commissions.
The key advantage: Once listed on the MLS through us, buyer inquiries and leads from these platforms (and elsewhere) come directly to you or your chosen contact. You stay in control as the primary point of contact—no middleman agent splitting or reselling leads. Serious buyers who contact us will be directed straight to you, and we forward any relevant messages promptly.
Why you want to do a Flat Fee MLS Listing direct with us: If a buyer reaches out directly:
- Calls to our system route to our dedicated site: www.ShowMyListing.com
- Visitors can contact you easily via our yard sign directing to www.ShowMyListing.com
This setup helps you capture buyer leads organically through your MLS listing, without paying ongoing fees for purchased leads. Many sellers choose our flat fee MLS model precisely because it puts more money in your pocket while still attracting motivated buyers—often at lower overall cost than traditional full-service agents.
If you have further questions, please contact the broker, Jeff Kermath / 734-649-4903 / jkermath@comcast.net